Marketing, BBA
The marketing major requires 27 semester hours (including associated requirements)
Specific Course Requirements (9 semester hours)
Marketing Research | 3 | |
Customer Insights | 3 | |
Marketing Strategy | 3 |
course and course have a Writing Emphasis.
In addition, the student must complete 12 semester hours from the following electives. Upon request, course recommendations will be provided for specific career paths.
MARK 30223 | Marketing Content Creation | 3 |
Data Storytelling & Visualization | 3 | |
Sports and Entertainment Marketing | 3 | |
Design Thinking | 3 | |
Digital Marketing | 3 | |
MARK 40113 | Social Media Marketing | 3 |
Marketing AI & Automation | 3 | |
International Marketing | 3 | |
Exceptional Service Experiences | 3 | |
Multimedia Marketing Campaign | 3 | |
Product Innovation and Brand Management | 3 | |
MARK 40253 | Field Project in Product and Brands | 3 |
Foundations of Selling | 3 | |
Consultative Selling | 3 | |
Special Problems in Marketing | 1-20 | |
Departmental Honors Project | 3 | |
Procurement & Supply Management | 3 |
Associated Requirements (6 hours)
Accounting Decision Making and Control | 3 | |
Global Business with an Ethical Lens | 3 |
Free electives: Students should consult their academic advisor in the Neeley Academic Advising Center to determine the number of elective hours needed to reach 120 total hours.