MARK30303

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Design Thinking

MarketingUndergraduateBU - Neeley School of Business

Department(s)

Long Description (Catalog Description)

Prerequisites: MARK 30153, must be a declared business major or permission of instructor. Design Thinking, or user-centered design, is a framework and mindset for creative problem solving that prioritizes user needs. In this course, students apply design thinking through qualitative and quantitative research methods, observations, user personas, co-creation workshops, prototyping, and usability testing, to uncover insights and guide the creation of products, services, and ideas through hands-on design challenges.

Course Typically Offered

Fall and Spring

Career

Undergraduate

Grading Basis

GRD - Graded

Min Units

3

Max Units

3

Repeat for Credit

No

Number Of Repeats

1

Code

LEC

Name

Lecture