MARK40143

Prerequisites: A grade of 'C-' or higher in MARK 30153 and must be a business major; a grade of 'C-' or higher in MARK 30113 (Marketing Research) and a grade of 'C-' or higher or concurrent enrollment in MARK 30243 (Customer Insights). This course focuses on the dynamic integration of artificial intelligence and automation in modern marketing. The course explores the powerful synergy between cutting-edge AI technologies and innovative marketing practices. During this course, we will cover both theoretical knowledge and hands-on applications, guiding students through the multifaceted world of AI-driven marketing, from the fundamentals of automation to advanced applications of machine learning in marketing strategy. It will equip you with the necessary knowledge and skills to harness these technologies to revolutionize customer engagement and drive business growth in today's data-driven landscape.

Undergraduate

GRD - Graded