MARK40273

Download as PDF

Consultative Selling

Marketing Undergraduate BU - Neeley School of Business

Department(s)

Long Description (Catalog Description)

Prerequisites: Grade of 'C-' or higher in MARK 30153 or 30653. Grade of 'B' or higher in MARK 40263. Must be a declared business major or admitted to the consultative selling certificate program or MABD student group. This class will seek to prepare students more fully for excellence in an entry-level professional selling position. Specifically, students will gain advanced instruction and skill development in interpersonal communication skills (especially in team selling situations), career management, personal productivity, negotiation, and coordination with other functional areas. One and a half hour lecture and one and a half hour laboratory period per week.

Course Typically Offered

Fall and Spring

Career

Undergraduate

Min Units

3

Max Units

3

Repeat for Credit

No

Number Of Repeats

1

Code

LAB

Name

Laboratory

Code

LCL

Name

Lecture with Integrated Lab

Code

LEC

Name

Lecture