Department(s)
Long Description (Catalog Description)
Prerequisites: A grade of 'C-' or higher in MARK 30153 and must be a declared business major; a grade of 'C-' or higher, or concurrent enrollment in both MARK 30113 and MARK 30243. This course provides students with a comprehensive understanding of digital marketing, emphasizing strategies for the rapidly evolving technologies that shape today's marketing landscape. Through a mix of theoretical frameworks and practical applications, students will explore key topics such as online consumer behavior, customer experience from acquisition to retention, digital advertising, ecommerce, and mobile marketing. The course also delves into the critical aspects of digital marketing policy and performance measurement through analytics. In an era where consumers are continuously connected across various digital platforms, this course will equip students with the skills and knowledge necessary to effectively engage audiences, build digital marketing strategies, and track their success.
Course Typically Offered
Spring
Career
Undergraduate
Grading Basis
GRD - Graded
Min Units
3
Max Units
3
Repeat for Credit
No
Number Of Repeats
1
Code
IND
Name
Independent Study
Code
LCL
Name
Lecture with Integrated Lab
Code
LEC
Name
Lecture