MARK40233

Prerequisites: A grade of C- or higher in MARK 30153 and must be a declared business major; a grade of C- or higher or concurrent enrollment in MARK 30243 (Customer Insights) or MABD student group. Course explores the strategic, organizational, process, and implementation issues involved in coordinating multiple forms of communications and media used for marketing campaigns--traditional advertising, direct marketing, interactive, public relations, sales promotion, personal selling, event marketing, and every other contact point with a target market.

Fall