MARK40203
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Marketing Strategy
Department(s)
Long Description (Catalog Description)
3 hours. Prerequisites: A grade of C- or higher in MARK 30153 and must be a declared business major; a grade of C- or higher in MARK 30113 (Marketing Research) and a grade of C- or higher or concurrent enrollment in MARK 30243 (Customer Insights). The course is designed to provide a cohesive understanding of marketing from a managerial perspective through the exploration of marketing problems (using case analysis and other methods) via qualitative and quantitative analysis of the situation, integrative marketing program evaluation and planning, and marketing implementation recommendations. Must have senior standing.
Course Typically Offered
Fall and Spring
Career
Undergraduate
Grading Basis
GRD - Graded
Catalog Course Attributes
CORE - WEM (Writing Emphasis-TCUCC)
Min Units
3
Max Units
3
Repeat for Credit
No
Number Of Repeats
1
Code
LEC
Name
Lecture