MARK40213

3 hours. Prerequisites: A grade of C- or higher in MARK 30153 and must be a declared business major or MABD student group. This course introduces the field of international marketing and provides a broad perspective from which to explore and examine various aspects of what changes when firms compete internationally. Half the course focuses on unique aspects of the international marketing environment; half concentrates on how the marketing mix is affected by the globalization of markets and competitors.