MARK30113
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Marketing Research
Department(s)
Long Description (Catalog Description)
3 hours. Prerequisites: Grade of C- or higher in MARK 30153; INSC 20153, and must be a declared Business major or MABD student group. Obtaining market information; orientation in use of information gathered; role of management in initiating market studies and in defining problems; types of research; research design; questionnaire construction; sampling; analysis; motivation research; and product research.
Course Typically Offered
Fall and Spring
Career
Undergraduate
Min Units
3
Max Units
3
Repeat for Credit
No
Number Of Repeats
1
Code
LAB
Name
Laboratory
Code
LEC
Name
Lecture