MARK-BBA - Marketing BBA

Marketing is an essential function for the growth of an organization. Marketing begins at the moment an organization perceives an unmet need and progresses through product development, promotion, distribution (place) and pricing - the 4 Ps. A marketing degree prepares students for jobs in brand and product management, digital and social media marketing, sales, marketing research & analytics, event marketing, public relations, and consulting.

The marketing major requires 21 semester hours

Specific Course Requirements (9 semester hours)

MARK 30113 Marketing Research 3

MARK 30243 Customer Insights 3

MARK 40203 Marketing Strategy 3

MARK 30243 and MARK 40203 have a Writing Emphasis.

In addition, the student must complete 12 semester hours from the following electives. Upon request, course recommendations will be provided for specific career paths.

MARK 30233 Marketing Analytics 3

MARK 30253 Sports and Entertainment Marketing 3

MARK 30303 Design Thinking 3

MARK 40030 Senior Honors Research Paper 1-3

MARK 40103 Digital and Social Media 3

MARK 40143: Marketing AI and Automation 3

MARK 40213 International Marketing 3

MARK 40223 Exceptional Service Experiences 3

MARK 40233 Marketing Communication 3

MARK 40243 Product Innovation and Brand Management 3

MARK 40263 Foundations of Selling 3

MARK 40273 Consultative Selling 3

MARK 40970 Special Problems in Marketing 1-20

INSC 40323 Procurement/Supply Management 3