FTDM30613
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Media Franchising and Branding
Department(s)
Long Description (Catalog Description)
Prerequisites: A 2.0 grade or higher in FTDM 20523; FTDM and Sports Broadcasting majors only. In this course, we will take an in-depth examination of film and television franchises--how they are created and established, maintained, and propagated. Through our readings and discussions, we will explore the definitions of the terms "branding: and "franchise" and what they mean within the contemporary media landscape.
Career
Undergraduate
Min Units
3
Max Units
3
Repeat for Credit
No
Number Of Repeats
1
Code
LEC
Name
LEC