ENTR30543

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Entrepreneurial Innovation & Creativity

Entrepreneurship Undergraduate BU - Neeley School of Business

Department(s)

Long Description (Catalog Description)

Prerequisites: ENTR 30533, must be a declared business major or ENTR minor. The field of entrepreneurship involves the study of sources of opportunities; the processes of discovery, evaluation, and exploitation of opportunities; and the set of individuals who discover, evaluate, and exploit them. As such, being creative is about solving problems or approaching opportunities in new and valuable ways. Creativity and innovation is of vital importance to entrepreneurship, so this course is designed to help students harness their creative confidence and focus on the discovery, evaluation and exploitation of entrepreneurial opportunities. This course focused on creativity as the driver of organizational innovation--from nonprofits and social enterprises, to start ups to family businesses to existing corporations. Using a variety of theories, frameworks and models, students will learn how to apply them to create, refine and test new ideas within entrepreneurial domains.

Course Typically Offered

Fall

Career

Undergraduate

Min Units

3

Max Units

3

Repeat for Credit

No

Number Of Repeats

1

Code

LCL

Name

Lecture with Integrated Lab

Code

LEC

Name

Lecture