STCO41413

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Copywriting

Strategic Communication Undergraduate CO - Bob Schieffer Col of Comm

Long Description (Catalog Description)

Prerequisites: STCO 11103, 16103, 32403, and 35503. This elective course presents a practical examination of theories, models, fundamentals, and processes used in the development of effective advertising copy and its important role in strategic communication. Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.

Course Typically Offered

Rarely

Career

Undergraduate

Min Units

3

Max Units

3

Repeat for Credit

No

Number Of Repeats

1

Code

LCL

Name

Lecture with Integrated Lab