STCO48813

Prerequisite: Senior standing plus STCO 45413 (Channel Planning), STCO 35503 (Research) and STCO 35413 (Creative Strategy) and instructor approval. Campaign participants are selected after an application process. For Marketing majors: senior standing and permission of instructor. Students research, plan, create, execute and evaluate an advertising campaign for a national client, as part of the American Advertising Federation National Student Advertising Competition. Crosslisted as MARK 40713. Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.