STCO48813
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Ad Competition
Department(s)
Long Description (Catalog Description)
Prerequisite: Senior standing plus STCO 45413 (Channel Planning), STCO 35503 (Research) and STCO 35413 (Creative Strategy) and instructor approval. Campaign participants are selected after an application process. Students research, plan, create, execute and evaluate an advertising campaign for a national client, as part of the American Advertising Federation National Student Advertising Competition. Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.
Course Typically Offered
Spring
Career
Undergraduate
Grading Basis
GRD - Graded
Min Units
3
Max Units
3
Repeat for Credit
No
Number Of Repeats
1
Code
PRA
Name
Practicum