STCO44433
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Global Branding
Department(s)
Long Description (Catalog Description)
Prerequisites: STCO 11103 or 21103, 16103 or 26103, and 35503. Introduces how global brands are communicated and positioned to target audiences through marketing communications, including advertising, public relations and sales promotions. Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.
Course Typically Offered
Fall and Spring
Career
Undergraduate
Catalog Course Attributes
CORE - CA (Cultural Awareness)
Min Units
3
Max Units
3
Repeat for Credit
No
Number Of Repeats
1
Code
LEC
Name
Lecture