STCO44433

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Global Branding

Strategic Communication Undergraduate CO - Bob Schieffer Col of Comm

Long Description (Catalog Description)

Prerequisites: STCO 11103, 16103, and 35503. Introduces how global brands are communicated and positioned to target audiences through marketing communications, including advertising, public relations and sales promotions. Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.

Course Typically Offered

Fall and Spring

Career

Undergraduate

Catalog Course Attributes

CORE - CA (Cultural Awareness)

Min Units

3

Max Units

3

Repeat for Credit

No

Number Of Repeats

1

Code

LEC

Name

Lecture