STCO44433

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Global Branding

Strategic Communication Undergraduate CO - Bob Schieffer Col of Comm

Long Description (Catalog Description)

Prerequisites: STCO 11103 or 21103, 16103 or 26103, and 35503. Introduces how global brands are communicated and positioned to target audiences through marketing communications, including advertising, public relations and sales promotions. Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.

Course Typically Offered

Fall and Spring

Career

Undergraduate

Catalog Course Attributes

CORE - CA (Cultural Awareness)

Min Units

3

Max Units

3

Repeat for Credit

No

Number Of Repeats

1

Code

LEC

Name

Lecture