FTDM20523

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Business of Media

Film,Television&Digital Media Undergraduate CO - Bob Schieffer Col of Comm

Long Description (Catalog Description)

Prerequisites: A 2.0 C grade or higher in FTDM 10153 or (FTDM 10113 and 10123); FTDM majors and Sports Broadcasting majors only. This course provides an intensive overview of radio, TV, and film business practices, including the structure of media companies; how media conceptualize and measure their audience; strategies (i.e., promotion, advertising) media companies use to attract an audience, and regulatory structures that govern the radio, TV, and film industries.

Course Typically Offered

Fall and Spring

Career

Undergraduate

Grading Basis

OPT - Student Option

Min Units

3

Max Units

3

Repeat for Credit

No

Number Of Repeats

1

Code

LEC

Name

Lecture