FTDM20523
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Business of Media
Department(s)
Long Description (Catalog Description)
Prerequisites: A 2.0 C grade or higher in FTDM 10113; FTDM majors and Sports Broadcasting majors only. This course provides an intensive overview of radio, TV, and film business practices, including the structure of media companies; how media conceptualize and measure their audience; strategies (i.e., promotion, advertising) media companies use to attract an audience, and regulatory structures that govern the radio, TV, and film industries.
Course Typically Offered
FALLSPRING
Career
Undergraduate
Min Units
3
Max Units
3
Repeat for Credit
No
Number Of Repeats
1
Code
LEC
Name
LEC