STCO45413

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Channel Planning

Strategic Communication Undergraduate CO - Bob Schieffer Col of Comm

Long Description (Catalog Description)

Prerequisites: STCO 11103, 16103, and 35503. An analytical approach to media planning, implementing and evaluation brand strategy within a multichannel context (broadcasting, print, digital, non-traditional, social media, mobile marketing, direct marketing or alternative media.) Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.

Course Typically Offered

Fall and Spring

Career

Undergraduate

Min Units

3

Max Units

3

Repeat for Credit

No

Number Of Repeats

1

Code

LCL

Name

Lecture with Integrated Lab