JOUR30523
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Journalism, Social Media and Analytics
Department(s)
Long Description (Catalog Description)
Prerequisites: C grade or higher in JOUR 30204 or permission of instructor. Principles and techniques or developing successful social media campaigns and website analytics for news media. Course focuses on ethical issues posed by social media marketing in journalism, as well as research, promotion strategies, brand identity creative execution.
Course Typically Offered
RARELY
Career
Undergraduate
Min Units
3
Max Units
3
Repeat for Credit
No
Number Of Repeats
1
Code
LEC
Name
LEC