STCO23113

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Advertising

Strategic Communication Undergraduate CO - Bob Schieffer Col of Comm

Long Description (Catalog Description)

Prerequisite: Open to strategic communication majors only. An overview of advertising in society with a realistic approach about managing advertising in corporate and agency operations. Examination of local, national and global strategies and messages. Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.

Course Typically Offered

Fall and Spring

Career

Undergraduate

Min Units

3

Max Units

3

Repeat for Credit

No

Number Of Repeats

1

Code

LEC

Name

Lecture