Department(s)
Long Description (Catalog Description)
Prerequisite: ENGL 10803, MATH 10283, ECON 10223, INSC 20153, and must be a Business major. Students may not receive credit for both MARK 30153 and MARK 30653. This course introduces the fundamental concepts, processes, and tools of marketing. It covers how organizations create, communicate, price, and deliver product and service offerings that add value for customers, the organization, and society at large. In addition to the 4Ps of marketing (product, promotion, price, & place), the course covers topics of marketing research, segmentation, positioning, and consumer behavior that are the foundation for achieving competitive advantage.
Course Typically Offered
All Sessions
Career
Undergraduate
Grading Basis
GRD - Graded
Min Units
3
Max Units
3
Repeat for Credit
No
Number Of Repeats
1
Code
LAB
Name
Laboratory
Code
LEC
Name
Lecture
Code
STA
Name
Study Abroad